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Fiona James


Fiona James
Fiona James

What does your job involve? Coming up with product ideas, networking, overall company strategy, managing employees, managing finance etc etc. It's fairly wide ranging!

What's the most rewarding thing about your job? Seeing drivers wearing our kit because they like it! There is also the constant opportunity to learn and meet new and interesting people.

When did you decide you wanted a career in motorsport and why? Its not really something I decided to do, it just kind of happened as I didn't like the FR base layers I had to wear as a race driver so I decided to stop whingeing and do something about it!

What subjects and courses did you take? I mostly trained in sports horse development & man remedial soft tissue work! The rest has been the school of life, reading everything I can find on things I need more knowledge about, talking to as many people as possible who are experts in the areas I need help on - you never stop learning!

What has been the biggest challenge of your career? All of it! Every day brings new challenges but they are all opportunities to learn and improve.

Who is your inspiration and why? Lots of people for different reasons really, from business people, to friends who have overcome their own problems with strength, determination & poise. There are many sports people also who always inspire with their dedication & commitment. No matter how hard you might think things are, if you look around, you can always find someone who has overcome worse and triumphed.